NPQ, Spring 2000
BACK STORY: The first wave of globalization, at the turn of the 20th century, saw trade and investment among nations nearly as great as the second wave at the turn of the 21st century. The result the first time around was a collapse into imperial rivalry and protectionism which led to world war and depression. This second wave caused many to have “Globaphobia.”
The concept was to use an image of the world as if it were peaking out from behind Globaphobia, with a shadow cast below. The word Globaphobia is illustrated with two distinct typefaces: the first illustrated the first wave of globalization with a bold, san serif typeface, as it blended and contrasted with a deconstructed typeface, representing the new globalization.